Why is digital marketing more effective than traditional marketing?

Customers are not the same. So you can’t just market one product to all the customers. Every customer need and requirement is different so we as a marketer must know what our customers want and what is their requirements. For that purpose, you need to divide your customers into groups on the basis of their needs. This process of dividing your customers is called customer segmentation. Now, let’s see in detail, what is customer segmentation: Customer segmentation is the process of dividing your customers on the basis of certain traits like age, gender, interest, location, life stage, and many more. Customer segmentation allows the marketer to better deliver their marketing efforts to different audience groups. Learn Digital Academy is among the best digital marketing institute in Bangalore if you are interested to learn digital marketing. You can join their digital marketing  fast track course . Types of customer segmentation:   Geographic Segmentation: In this type of custome...

  A mobile-friendly website is a website that is designed, developed, and optimized for mobile device users. A mobile-friendly website is one which is scrollable, sharp and clear font size and color, images are seen well, and most importantly everything that you want to click on must be clickable, and works well! If you are looking for website development companies in Bangalore , then go for Webi7 . They have quality services to offer. Here are some points that one should keep in mind for making a website mobile-friendly: Install a responsive theme: A responsive theme is very important to have. A responsive website will give a high-quality display of your website to users and thus it will make your visitors stay longer on your site. Choose the right font size: the font size of your website should be clear and easily readable. The right font size will not only make your website look nice but will also improve the user experience.  Optimize your image: mobile devices are much sm...

The landing page which is also known as the destination page is specifically created for marketing or advertising campaigns. It is a page where a visitor lands after they click on a link in an email or after clicking an ad on Facebook, Google, Instagram, Bing, YouTube, etc.  Landing pages are quite different from normal web pages. Unlike web pages, landing pages are designed to focus on a single action, that is a call to action button. For a more clear view of the landing page, go to our website. We post informative blogs on trending topics. Click here to read more. Types of landing page: There are 2 types of the landing page, one is lead generation landing pages and another one is clickthrough landing pages Lead Generation Landing Pages: this type of landing page consists of a call to action and the purpose of these landing pages is to collect data like the name and address of the visitors. Click through Landing Pages: These landing pages are used by e-commerce and software servi...

Off-page SEO refers to the techniques you do off a website for the purpose of increasing the site’s search engine ranking. It includes activities like building quality backlinks, improving branded searches, and increasing engagement and share on social media. Some people think that off-page SEO is only link building, but it is definitely more than that. Some of the widely used off-page elements are: Follow and no-follow links Backlinks Link juice Anchor text Webi7 is among the best digital marketing companies with the best SEO services in Bangalore , Contact them to know more in detail about their services. Some of the benefits of off-page SEO are: Improves ranking: Off-page SEO helps your website rank higher on SERP and thus help you get more traffic to your website.  Incoming traffic: Off-page SEO improves the visibility of your website and thus helps you drive more traffic to your website. Increase your website’s exposure: Everyone wants exposure, off-page SEO will give you ful...

Facebook Ads have become one of the most effective digital marketing strategies. Paid ads on Facebook is one of the most immediate ways to reach your audience.  Now, let’s see how to create ads on Facebook: Step1: Choose your Objective: Before jumping and creating an ad, it’s very important to hold on and think about what you are aiming to achieve. Facebook’s Ad has 11 different objectives, which include everything from brand awareness to increase traffic to your store. By choosing a particular objective, you are giving Facebook a better idea about what you would like to do so that they can give you best-suited adoptions. The Facebook ads option includes: Brand Awareness Reach Website Traffic Engagement App Installs Video Views Lead Generation Messages Conversions Catalog Sales Store Traffic Step 2: Give a name to your Ad Campaign After deciding the objective, you have to give a name to your campaign. Along with your campaign name, you can also add the following mention elements: C...

SEO Analyst is a person who handles the ranking of a website on SERP (Search Engine Result Page). He is the one who makes sure whether all webpages are SEO optimized or not. An SEO analyst plays a very vital role in upgrading and enhancing the growth of the business. He does a regular examination of on-page and off-page SEO, keep checking the status of blogs, webpages, and social media content.  Some of the major responsibility of an SEO Analyst are: Tracking of important SEO metrics like, organic traffic, conversion rates, time spent by users on the website, and many other things Conduct keyword research Analysis of competitor’s performance and implementation of their effective strategies on your own business. Update your older content continuously using keywords Optimize the website for mobile Keep updated with SEO trends Manage backlinks to build online authority Some skills that an SEO analyst must hold: The person must hold both written and vocal communication skill He must ha...

Kaushalesh Steel was established in the year 1980 as a proprietary company. They are an authorized distributor, trader, and supplier of Jindal GC sheet, VSP Sheet, CRS Grade TMT, Tata GI Pipe, Sail TMT (Thermo Mechanical Treated) Bars, MS (Mils Steel) Channel, Vizag TMT, Vizag Angle, Vizag Channel, JSW Steel, and many more. They also deal in TMT as per BIS 1786(2008), MS Channel as per BIS 2062, MS Joist as per BIS 2062, MS Angles as per BIS 2062, CRCA / GP Sheets as per BIS 513 & Bright Bars. They are one of the primary steel dealers of steel and cement in Bangalore. Kaushalesh steel has a dedicated team working passionately to deliver the materials to the customers at the right time without any mistake and delay. They also have all the infrastructure facilities to meet their client’s demands.  As a well- established leading supplier of steel and cement, their client base is very huge, and also have also set a benchmark for their competitors.  With premium-quality product...

Every business faces direct or indirect competition, so it is very important to track your business strategy. There is a number of competitors analysis tools available with the help of which you can extract a ton of valuable information and get an idea about what strategies your top competitors are following. You can use these analytics tools to track, analyze, and learn from your competitor’s strategies.  So, let’s have a look at some of the best Competitors analysis tools: SEMrush : It is one of the most popular competitors analysis tools for SEO. With the help of the SEMrush tool, you can extract your competitor’s data. With the use of SEMrush competitor’s tool, you can find: We can find the competitor’s best keywords Find competitor’s strategies and budget We can do the competitor’s backlink analysis We can do competitors site auditing Ahrefs : Ahrefs is quite similar to SEMrush. Ahref will help you perform backlink research, keyword research, and web monitoring for your own do...

We all know that search engine optimization is one of the most vital techniques used in digital marketing. Search engine optimization is the only technique that will help your website to rank higher on Google or other search engines and beat your competitors. Search engine optimization improves the visibility of your website and helps you get more traffic to your website.  Now, let’s see what elements are there in digital marketing. Keywords: Keywords are the term that a user enters into a search engine while searching for a particular thing. To get our website rank on the SERP, we must integrate keywords in the meta tags of our web pages as well as in the content of our website. While integrating keywords in our content we must keep in mind that the keywords we are using should be relevant to our website and must be naturally fit to our content.  Meta Title and Meta Description: The meta title and meta description of your website should be optimized. You must use your busines...