SEO Analyst is a person who handles the ranking of a website on SERP (Search Engine Result Page). He is the one who makes sure whether all webpages are SEO optimized or not. An SEO analyst plays a very vital role in upgrading and enhancing the growth of the business. He does a regular examination of on-page and off-page SEO, keep checking the status of blogs, webpages, and social media content.
Some of the major responsibility of an SEO Analyst are:
Tracking of important SEO metrics like, organic traffic, conversion rates, time spent by users on the website, and many other things
Conduct keyword research
Analysis of competitor’s performance and implementation of their effective strategies on your own business.
Update your older content continuously using keywords
Optimize the website for mobile
Keep updated with SEO trends
Manage backlinks to build online authority
Some skills that an SEO analyst must hold:
The person must hold both written and vocal communication skill
He must have some good organizational skills
He must have good knowledge of HTML and CSS
He must be updated with the digital marketing algorithms
He should have an excellent knowledge of MS Word, MS Excel, and PowerPoint
He should have good leadership quality because as an SEO analyst he has to handle the whole SEO team and allot them the tasks.
As an SEO analyst, he must have a strong knowledge of all the tools used in SEO like Yoast SEO, Search Console, Web Analytics, and many others.
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