SEO Analyst is a person who handles the ranking of a website on SERP (Search Engine Result Page). He is the one who makes sure whether all webpages are SEO optimized or not. An SEO analyst plays a very vital role in upgrading and enhancing the growth of the business. He does a regular examination of on-page and off-page SEO, keep checking the status of blogs, webpages, and social media content.
Some of the major responsibility of an SEO Analyst are:
- Tracking of important SEO metrics like, organic traffic, conversion rates, time spent by users on the website, and many other things 
- Conduct keyword research 
- Analysis of competitor’s performance and implementation of their effective strategies on your own business. 
- Update your older content continuously using keywords 
- Optimize the website for mobile 
- Keep updated with SEO trends 
- Manage backlinks to build online authority 
Some skills that an SEO analyst must hold:
- The person must hold both written and vocal communication skill 
- He must have some good organizational skills 
- He must have good knowledge of HTML and CSS 
- He must be updated with the digital marketing algorithms 
- He should have an excellent knowledge of MS Word, MS Excel, and PowerPoint 
- He should have good leadership quality because as an SEO analyst he has to handle the whole SEO team and allot them the tasks. 
- As an SEO analyst, he must have a strong knowledge of all the tools used in SEO like Yoast SEO, Search Console, Web Analytics, and many others. 
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