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What is the Landing Page and How to Optimize It?

The landing page which is also known as the destination page is specifically created for marketing or advertising campaigns. It is a page where a visitor lands after they click on a link in an email or after clicking an ad on Facebook, Google, Instagram, Bing, YouTube, etc. 

Landing pages are quite different from normal web pages. Unlike web pages, landing pages are designed to focus on a single action, that is a call to action button.

For a more clear view of the landing page, go to our website. We post informative blogs on trending topics. Click here to read more.

Types of landing page:

There are 2 types of the landing page, one is lead generation landing pages and another one is clickthrough landing pages

  1. Lead Generation Landing Pages: this type of landing page consists of a call to action and the purpose of these landing pages is to collect data like the name and address of the visitors.

  2. Click through Landing Pages: These landing pages are used by e-commerce and software service marketers. The clickthrough rate landing pages send a visitor directly to the sales and subscription page. 


Now, let’s see how to optimize a landing page:

  1. Simplify your landing page: Try to create a simple landing page and not a complex one as your one and only motive is to make your visitors click that call to action button. Remove all the extra form fields or any other unnecessary things.

  2. Page loading time: almost every visitor will ditch your page if it doesn’t load within 3 seconds. So, work on improving your web page loading speed. There are many free tools available with the help of which you can improve your page loading speed. The faster will be your page, the lower will be your bounce rate.

  3. Try contrasting colors: Give more attention while choosing the contrast color for your website. Your website should be clear and attractive to your clients.


If you are looking forward to starting your career as a digital marketer, but don’t know where to start. Our institute, Learn Digital Academy is one of the best digital marketing institute in Bangalore. Contact them, if you want to learn online digital marketing courses.

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