Skip to main content

What is the Landing Page and How to Optimize It?

The landing page which is also known as the destination page is specifically created for marketing or advertising campaigns. It is a page where a visitor lands after they click on a link in an email or after clicking an ad on Facebook, Google, Instagram, Bing, YouTube, etc. 

Landing pages are quite different from normal web pages. Unlike web pages, landing pages are designed to focus on a single action, that is a call to action button.

For a more clear view of the landing page, go to our website. We post informative blogs on trending topics. Click here to read more.

Types of landing page:

There are 2 types of the landing page, one is lead generation landing pages and another one is clickthrough landing pages

  1. Lead Generation Landing Pages: this type of landing page consists of a call to action and the purpose of these landing pages is to collect data like the name and address of the visitors.

  2. Click through Landing Pages: These landing pages are used by e-commerce and software service marketers. The clickthrough rate landing pages send a visitor directly to the sales and subscription page. 


Now, let’s see how to optimize a landing page:

  1. Simplify your landing page: Try to create a simple landing page and not a complex one as your one and only motive is to make your visitors click that call to action button. Remove all the extra form fields or any other unnecessary things.

  2. Page loading time: almost every visitor will ditch your page if it doesn’t load within 3 seconds. So, work on improving your web page loading speed. There are many free tools available with the help of which you can improve your page loading speed. The faster will be your page, the lower will be your bounce rate.

  3. Try contrasting colors: Give more attention while choosing the contrast color for your website. Your website should be clear and attractive to your clients.


If you are looking forward to starting your career as a digital marketer, but don’t know where to start. Our institute, Learn Digital Academy is one of the best digital marketing institute in Bangalore. Contact them, if you want to learn online digital marketing courses.

Comments

Post a Comment

Popular posts from this blog

Types of Blogs that make Money in 2020

Blogging is a process of sharing your unique and creative perspective with the world. For blogging, you need passion and hard work. But the good news is that you can earn money with this blogging work too. Here are some ways to make money from blogging are: Advertising : advertising networks like Google AdSense will pay you to display ads on your website. Through this, you will get paid a commission for all the clicks you have earned. Affiliate Marketing : In affiliate marketing, you will get paid for promoting a product to your audience on your website. Whenever your visitor clicks on the ads and made a purchase you will earn a commission from that sale.  Join Learn Digital Academy to learn how to start your own blogging website and how to make money out of that. They are among the top digital marketing institute in Bangalore. Join their institute to learn digital marketing online . Now, let's see what are some of the popular niches that is really good for blog monetization. Foo...
Post a Comment
Read more

What Are Heading Tags And Why You Should Use Them?

Heading tags are HTML tags that indicate what the web page is about. Headwinds tags help users and search engines understand the context of a webpage. The range of heading tags ranges from H1 to H6. H1 is the most important heading tag to Google from an SEO point of view.  In the H1 tag, we write the title of our content, and we use H2, H3, H4, H5, and H6 in numerical order, decreasing in size and importance. Do you want to rank your website higher on the Google search result page, than contact Webi7 ? They are among the top digital marketing companies in Bangalore . Why should we use heading tags? It gives structure to your content. Heading tags make your content clear and understandable to everyone. In content, the H1 tag gives an overall summary, while other headings like H2, H3, H4, H5 and H6 break the content into different levels. Heading tags also boost SEO and make your website rank on SERP. The SEO optimized heading tags provide the context of your webpage to Google and t...
Post a Comment
Read more

Why is digital marketing more effective than traditional marketing?

Why is digital marketing more effective than traditional marketing? What is traditional marketing? Traditional marketing was the only kind of marketing that existed until the invention of the internet in the ‘90s. Newspapers, billboards, magazines, and posters, the traditional methods that may seem old today as everyone is occupied with mobiles and the net, are still in use, just not as much as the digital ways.  Back then, small businesses would have grown popular with advertisements displayed in flyers and newspapers, but they couldn't have reached customers beyond their locality. Word of mouth was very much appreciated because there were not many means to promote their business. Only large companies could afford to advertise on TV commercials, billboards, and zines, but after the internet, everything changed.  The birth of the internet opened many doors and welcomed opportunities for all kinds of businesses to expand their reach and visibility. Digital mar...
Post a Comment
Read more