Why is digital marketing more effective than traditional marketing?

The steel industry in India has contributed widely to its development and sustainable growth over the last two decades. The socio-economic growth has been steady, given the initiatives taken by some of the largest steel companies like JSW steels and the Jindal Group.  The future of the Indian economy and the environment depend on sustainability, as global warming continues to threaten life as we know it. What does the steel industry has got to do with it? The growing population of India and the move to urban sectors requires a better infrastructure that has to be carefully planned, being mindful of the impact on the environment. The infrastructure has to be energy-efficient and sustainable, and steel can help with that. Why is steel used for construction? Steel is the best option there is if we are to care about the environment’s future. Why? Strength: Steel is lightweight, yet sturdy, has high tensile strength, and can withstand heavy force, supporting the foundation of construct...

Why is digital marketing more effective than traditional marketing? What is traditional marketing? Traditional marketing was the only kind of marketing that existed until the invention of the internet in the ‘90s. Newspapers, billboards, magazines, and posters, the traditional methods that may seem old today as everyone is occupied with mobiles and the net, are still in use, just not as much as the digital ways.  Back then, small businesses would have grown popular with advertisements displayed in flyers and newspapers, but they couldn't have reached customers beyond their locality. Word of mouth was very much appreciated because there were not many means to promote their business. Only large companies could afford to advertise on TV commercials, billboards, and zines, but after the internet, everything changed.  The birth of the internet opened many doors and welcomed opportunities for all kinds of businesses to expand their reach and visibility. Digital mar...