Customers are not the same. So you can’t just market one product to all the customers. Every customer need and requirement is different so we as a marketer must know what our customers want and what is their requirements. For that purpose, you need to divide your customers into groups on the basis of their needs. This process of dividing your customers is called customer segmentation.
Now, let’s see in detail, what is customer segmentation:
Customer segmentation is the process of dividing your customers on the basis of certain traits like age, gender, interest, location, life stage, and many more.
Customer segmentation allows the marketer to better deliver their marketing efforts to different audience groups.
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Types of customer segmentation:
Geographic Segmentation: In this type of customer segmentation the customers are segmented on the basis of the state, country, region, climate, or on the basis of their market size.
Behavioral Segmentation: in this behavioral segmentation, the customers are segmented on the basis of their behavior that they show towards the brand. Whatever activity these customers do on the brand's website is recorded and used as useful data. In this segmentation, people are categorized based on their understanding and decision-making.
Demographic Segmentation: In this type of segmentation, customers are segmented on the basis of their gender, education, age, and generation.
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