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What is Off-Page SEO? Why it is Important?

Off-page SEO refers to the techniques you do off a website for the purpose of increasing the site’s search engine ranking. It includes activities like building quality backlinks, improving branded searches, and increasing engagement and share on social media.

Some people think that off-page SEO is only link building, but it is definitely more than that. Some of the widely used off-page elements are:

  • Follow and no-follow links

  • Backlinks

  • Link juice

  • Anchor text

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Some of the benefits of off-page SEO are:

  1. Improves ranking: Off-page SEO helps your website rank higher on SERP and thus help you get more traffic to your website. 

  2. Incoming traffic: Off-page SEO improves the visibility of your website and thus helps you drive more traffic to your website.

  3. Increase your website’s exposure: Everyone wants exposure, off-page SEO will give you full exposure and make people aware of your website and your product and services.

  4. Creating valuable backlinks: We all know how backlinks are important, as backlinks are the number one factor when Google decides where your sites will rank on SERP. Google ranks those websites higher on SERP than others if the domain has more backlinks.


Now, let’s see what are the off-page SEO activities:

  • Social bookmarking

  • Blog comments

  • Forum submission

  • Directory submission

  • image/ video submission

  • Classified listing

  • Pdf submission

  • Article submission

  • Blog submission

  • Questions & answers

  • newsletters

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