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How to Advertise on Facebook in 2020

Facebook Ads have become one of the most effective digital marketing strategies. Paid ads on Facebook is one of the most immediate ways to reach your audience. 

How to Advertise on Facebook in 2020
Now, let’s see how to create ads on Facebook:

Step1: Choose your Objective:

Before jumping and creating an ad, it’s very important to hold on and think about what you are aiming to achieve. Facebook’s Ad has 11 different objectives, which include everything from brand awareness to increase traffic to your store.

By choosing a particular objective, you are giving Facebook a better idea about what you would like to do so that they can give you best-suited adoptions.

The Facebook ads option includes:

  • Brand Awareness

  • Reach

  • Website Traffic

  • Engagement

  • App Installs

  • Video Views

  • Lead Generation

  • Messages

  • Conversions

  • Catalog Sales

  • Store Traffic

Step 2: Give a name to your Ad Campaign

After deciding the objective, you have to give a name to your campaign. Along with your campaign name, you can also add the following mention elements:

  • Client name/ website

  • Audience/ Location

  • Custom audiences

  • Creative type

  • Facebook page, etc

Step 3: Set up the audience targeting

In this step, you have to set your audience to whom you want to target. You can customize your audience for your ads based on the following demographics:

  • Location

  • Age

  • Languages

  • Gender

  • Behaviors

  • Interest


Step 4: Choose your Facebook ad placements:

Facebook auto-optimizes your ad placement. When you choose automatic placements, Facebook will automatically place your ad across Facebook, Instagram, and the audience network wherever they are likely to get the best results. Or You can also choose where you want to display your ads.

Step 5: Set your budget and schedule: 

In this step, you decide how much you want to spend on your ad campaign. You can choose a daily or a lifetime budget and set your schedule for your ad.

Step 6: Create your ad:

In this step, you will choose your ad format and enter the media and text for your ad. The format of your ad will depend on the ad campaign objective.


If you are looking forward to learning, how to create ads campaign on Facebook or Instagram, then join Learn Digital Academy. They are among the top-rated digital marketing institute in Bangalore. To read more such blogs click here.

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