Why is digital marketing more effective than traditional marketing? What is traditional marketing? Traditional marketing was the only kind of marketing that existed until the invention of the internet in the ‘90s. Newspapers, billboards, magazines, and posters, the traditional methods that may seem old today as everyone is occupied with mobiles and the net, are still in use, just not as much as the digital ways. Back then, small businesses would have grown popular with advertisements displayed in flyers and newspapers, but they couldn't have reached customers beyond their locality. Word of mouth was very much appreciated because there were not many means to promote their business. Only large companies could afford to advertise on TV commercials, billboards, and zines, but after the internet, everything changed. The birth of the internet opened many doors and welcomed opportunities for all kinds of businesses to expand their reach and visibility. Digital marketin