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What is SEO and why it is Important?

We all know that search engine optimization is one of the most vital techniques used in digital marketing. Search engine optimization is the only technique that will help your website to rank higher on Google or other search engines and beat your competitors. Search engine optimization improves the visibility of your website and helps you get more traffic to your website. 
Now, let’s see what elements are there in digital marketing.

  1. Keywords: Keywords are the term that a user enters into a search engine while searching for a particular thing. To get our website rank on the SERP, we must integrate keywords in the meta tags of our web pages as well as in the content of our website. While integrating keywords in our content we must keep in mind that the keywords we are using should be relevant to our website and must be naturally fit to our content. 

  2. Meta Title and Meta Description: The meta title and meta description of your website should be optimized. You must use your business targeting keywords in the title and description of your website. 

You must also follow the character limit of the meta title and description, which is 55 and 150 respectively. While writing your meta title and description try to add your 3 main keywords. 

  1. Contents: We all know about the importance of content. Content is one of the most crucial elements of search engine optimization. The quality and the length of your website content cause a great impact on your SEO, so that’s why it is good to have at least 500 or more words on your web pages. Always remember that the longer the content, the better, but try to keep your content engaging, interesting, and relevant.

  2. Backlinks: We all know how much it is important to have quality backlinks and the easiest way to get quality backlinks for your website is by creating good content. Having good quality backlinks will help you drive more quality traffic to your website.


Why is SEO important?

  • SEO is a free technique used for improving the visibility of a website and generate organic traffic to the website. Unlike PPC, you don’t have to pay to get traffics. 

  • SEO improves the authority of your website. High Authority website means that your website is more trustworthy, high quality, relevant, and many more. The more authority your website has, the higher your ranking will be.

  • Search engine optimization also improves the visitor experience as in SEO you focus on creating quality content and also optimize your website with on-page SEO. This will improve the usability and visibility of your website and creates a positive customer experience.


If you are struggling to rank your website on SERP, then contact Webi7. They are one of the best digital marketing agency in Bangalore. To read more such informative blog on digital marketing, click here.

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