What are the tools used for digital marketing?
Digital marketers today leave and breathe with tools. Having the right tools are important for any business to thrive online.
Digital marketing tools and techniques help manage marketing campaigns, deliver results faster, provide analytics, generate leads, tell you what is working and not working for your site or social media makes planning and organizing content easier, and help develop strategies easier.
There are hundreds of local and popular tools for all your digital marketing strategies. Some of the most popular ones are:
Moz
SemRush
Ahrefs
Hubspot
Hootsuite
BuzzSumo
Buffer
Answer the public
Canva
You can acquire some tools valid for lifetime use in this advanced digital marketing course in Bangalore. To learn how to use them, enroll in Learn Digital’s Digital marketing courses. It is the top Digital marketing institute in Bangalore.
We have curated a digital marketing tools list for 2020 which has got great reviews. They work like a charm and are easy to use
Tools by strategies:
SEO
Content creation/marketing
Social Media Marketing
Email Marketing
Landing pages
Website Analytics
Want to learn more about these strategies? Digital marketing training in Bangalore offers in-depth courses in each of these strategies that will make you become an expert in the field.
Tools for SEO 2020
1. Rankmath: A search engine optimization plugin for WordPress, Rankmath has been regarded as the best WordPress SEO tool in 2020. It is the perfect tool for building a strong foundation for on-page SEO. It’s much faster, easier, and intuitive compared to Yoast.
It provides the latest, updated SEO features, and a 100-point page analysis test. Unlike in Yoast, Rankmath allows you to optimize 5x target keywords with a 1x-click SEO analysis tool that helps you perform a site-wide audit.
Pricing: It’s a free digital marketing tool
2. ContentKing: A Cloud-based tool for real-time SEO auditing tool which is entirely web-based and requires no installation. A unique feature in ContentKing is change tracking. It keeps the track of changes made by different teams, so can go back and retrace the content and technical changes made to fix a problem.
ContentKing also provides insight into the migration of pages - whether it was done correctly or not.
Pricing: Standard - $89 per month, Pro - $149 per month
3. BrightLocal: This integrated SEO and local citation platform helps you optimize your website to attract local customers. It comes in handy for small business owners. It works quickly and precisely, cleaning up and building citations for a mere $2 per website.
Pricing: $2500 a month. No free trial.
Tools for content creation and content marketing 2020
4. Mintent: You can create, manage, and measure all of your marketing projects in one place on Mintent. It is specially built for content marketing with analytics. To help marketers achieve a higher rate of content investment, Mintent
aligns messages with customer buying cycles
Manages editorial calendars and
Provides easy and precise workflow for content marketing.
Pricing: $500 a month with tiered pricing for 5+ members and 20+ content a month
5. Uberflip: Best used for medium and large companies who want to create and market content experience based on every stage of a buyer’s journey. Users can create blogs, social media, videos, and eBooks with a responsive interface with CTAs.
Uberflip also provides AI capabilities to recommend additional content based on interaction history and campaign participation.
6. Curata: It helps content marketers grow leads and revenue by providing two software solutions: CCS (Content Curation Software) and CMP ( Content Marketing Platform). CCS finds fresh and relevant content on social media, filters out ones that are out of date, and duplicated.
Curata merges with CMS, social curation, email, and marketing automation systems. It helps customize and publish content automatically.
7. Ceros: This digital marketing software for content creation helps marketers create engaging experiential content without development or codes. It comes with a performance analysis and tracking system.
Some of its features are -
Social Media Management
Multi-channel publishing
Conversion tracking
Audience targeting
Brand management, and more.
Tools for Social Media Marketing 2020
8. Kontention: An intuitive Social Media Management tool that lets you organize all content for different social media channels in one place, and preview them before publication.
The analytics section in Kontentino provides data in context to make it easier for social media managers
to understand the performance of posts before reporting to the clients.
A bonus feature here is that clients can comment and approve posts from the app itself.
Pricing: Starts at $39 a month, per user.
9. Social Pilot: It is a highly-rated platform to manage social media for small business and digital marketing agencies. It connects Facebook, LinkedIn, Twitter, and uploads scheduled posts automatically with minimal spending. You can organize posts into relevant groups, so when you’re posting the same content on different social media platforms, it can be selected easily.
Pricing: Professional - $25/$30 per month; Small team - $50 per month; Agency - $100
per month.
10. Keyhole: Keyhole provides services in:
Brand monitoring
Campaign monitoring
Influencer marketing
Event monitoring
Market Research
And most importantly, Hashtag analytics.
Keyhole has advanced hashtag research that utilizes AI that predicts how successful the
hashtags used by brands will be.
Pricing: Professional - $179; Corporate - $539; Enterprise - $999
11. Nanigans: It is a multi-channel software designed to power the in-house marketing team with advertising automation. Nanigans is mainly focused on Facebook’s ads and has access to Facebook exchange for retargeting. Not only Facebook, but it also helps with Instagram’s growth and focuses on Twitter ads too.
Tools for Email marketing 2020
Litmus: You can start a new marketing campaign with a single click using Litmus. It comes with task lists that speeds up production. Users do not need to know coding and they can reuse templates. They can also resell, markup and add value to the clients’ engagements.
Changes made in emails can be viewed or tracked as Litmus comes with a timeline
feature. Users can see who and when they made changes. Before sending out the emails,
Litmus tests it for spam, reputation, IP address and reputation.
Pricing: $79 a month
Email on Acid: It is a QA platform for email marketing that provides
Campaign precheck
Email previews on 90+ clients
Email editor
Advanced Analytics, and more.
Pricing: Basics - $73; Premium - $112; Professional - $424
Get response: A comprehensive email marketing software that has all the features you would expect, It also has some additional features like:
Autoresponders: Newsletters sent to your subscribers at scheduled timings
Marketing Automation
Analytics
Split testing
Landing Page creator
Webinars: You can host webinars on the platform
Data Management and segmentation
Pricing: Provides free trial. Starting price from $15 and $49.
Tools for Landing pages 2020
Landingi: An intuitive software that lets marketers run campaigns individually and create landing pages. A/B testing, manage leads, add pop-ups, and build funnels are some of its features. Users do not need any programming skills to create landing pages with Landingi.
Quite easy to use, it provides more than 200 templates that do not need coding - you are
just a click, drag and drop away from building a landing page.
Pricing: Starting from $29 a month.
Unbounce: It’s similar to Landingi. The difference is that Unbounce can
Provide speedy loading pages
Manage multiple clients
Provide unlimited A/B testing
Provide real-time data
Group campaign
Provide confirmation pages, and more.
Pricing: Starting $79 a month.
Instapage: The Instapage editor is simpler than that of Unbounce. It is one of the best Landing page software for those who do not have technical knowledge. It also allows users to publish a page on their domain.
Pricing: Starting at $199 a month.
Tools for Website Analytics 2020
Woopra: Specifically built for e-commerce, with Woopra you can discover where the customers are dropping off and checking out. Because Woopra analyses each stage of customers’ checkout process to help you solve the problem of cart abandonment.
Pricing: Free version available. Starting - $80 a month.
Kissmetrics: The tools offered in Kissmetrics allows you to expand conversions across your website. It provides data on each level of customer’s conversion funnel. This helps you find out when you are losing potential customers. It also tells you which marketing channels produce customers and which adjustments are making the best impact.
Pricing: Gold - $499 for upto 25,000 visitors.
Sprout Social: Sprout Social is mainly used for social media management. This platform provides social media analytics to show how your content is performing on different social media. Some of its features are ;
Smart Inbox
Social CRM
Monitoring
Analytics
Account Structure.
How to choose the best digital marketing tools?
Based on your goals, you can select a digital marketing tool that has specialized in one or two functions. It can be to optimize social media and build the perfect landing page. Some software integrates multiple features based on different strategies but can be tricky to work with as there is no specialized feature offered.
Go for the software that provides the latest feature and services. The pricing matters too if you have to pay extra for system integration. User experience also plays an important role in deciding which software to use.
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